We help councils, government agencies, universities, and industry partners see the full picture of how our roads are used - and what that means for planning, policy, and safety. I started Robinsight after leading analytics at EROAD, where I built the capability to turn billions of GPS records into real-world answers. Now, working independently, I can connect data from any eRUC provider, keep it anonymous, and focus on the insights that drive better decisions.
With the nationwide rollout of electronic Road User Charging (eRUC) set for 2027, the transport sector is heading into one of its biggest changes in decades. Right now, we’re building integration pipelines that make sure your data is secure, private, and ready to slot straight into existing transport models. That means road controlling authorities can act faster - using up-to-date evidence to make roads safer, more productive, and better for the communities they serve.
Early Career & Perspective
I’ve always been drawn to how people and freight move - not just the visible flow, but the systems underneath. My dad worked for British Airways and American Airlines, and from a young age I learned how complex transport really is. Road networks have the same hidden structure: intricate, interdependent, and essential. I’ve got huge respect for the people who keep it running, from road workers to policymakers and engineers.
I spent 23 years at BP before joining EROAD, where I became Director of Analytics. I built a decision science capability that put evidence at the heart of transport planning. We worked with freight operators, universities, and government agencies to get real value from GPS data — using it for traffic analysis, predictive safety insights, and smarter regulation. As head of Road Network Insights, I turned EROAD’s anonymised data into tools road-controlling authorities could use, always keeping privacy front and centre.
Robinsight & Current Focus
In 2022, after a major restructure, I started Robinsight. The focus is simple: use private data to solve public problems. The data itself isn’t the answer — it’s knowing which questions to ask, interpreting the patterns, and translating them into decisions that actually change outcomes. That’s my work.
Approach & Beliefs
A lot of it starts with listening. The problem an organisation thinks it has often isn’t the one holding it back. I dig until I find the real issue, then design a solution that fits. I don’t sell products. I solve problems. And while most of my work is in transport, the same approach works anywhere data can make life better.
I believe companies have a responsibility to share data in ways that make communities safer and more productive — not as an afterthought, but as part of their core value. Every day, I’m working to make roads safer, transport more efficient, and decisions smarter.
"Through our research and Ripley's advocacy for GPS data, they are recognised at the State and Federal levels as an expert in probe-data research… In every case, Ripley listens, understands the issues, and can translate that into the ability to manage them.”
"Having worked with Ripley, and having previously held a very similar position, it is my personal opinion that the role they play is significant in terms of translating government goals and desires into something that can become a scope for delivering useful insight. Insight that could not be delivered as efficiently or effectively without someone with Ripley's role, experience, skillset, and passion for the work."
“Ripley's technical skills in data analytics are matched by their understanding of the transportation industry and the research/public sector environment.....They have the unique ability to bridge EROAD’s data capabilities with planning and policy questions, proposing aggregated outputs that address issues within budget while protecting data sensitivities.....We now have a track record and the trust of two major clients to continue exploring the value of ELD and Telematics data to policy-makers — work that would not be possible without Ripley.”
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